p202 campaign optimize

Diagnose a campaign and recommend a salvage offer for its traffic

All commands

01Run it

Replace the <placeholders> with your own values, or use the builder below.

p202 campaign optimize <campaign_id>

02What you get

Captured from the real binary, run against a demo store with 30 days of traffic. Switch tabs to see the same run as JSON, the shape scripts and agents parse.

p202 campaign optimize 5 --period last30
$ p202 campaign optimize 5 --period last30
name                          EPC
----------------------------  ------
Project Tool Pro Annual / US  14.416
Standing Desk Launch / UK     8.107
Bakery Pre-orders / Local     5.798
Holiday Gift Cards / AU       5.035
Spring Collection / US        4.292
Coffee Subscription / US      2.051

Campaign 5 — 298 clicks, 18 conv (6.0% CVR), EPC $1.752, break-even CPC $1.752
P&L: revenue $522.00 − cost $391.90 = $130.10  (PROFITABLE)
Recommendation: profitable — scale the winning sources (`report winners`).
Real output · p202 1.9.77 · demo dataexit 0

03Build your command

Pick values and the command line writes itself, quoted and ready to paste.

p202 campaign optimize

Set flags below; the command updates as you type.

04Flags

20 flags, plus the global flags every command takes.

FlagWhat it does
--aff-campaign-idstringFilter by INTERNAL campaign id (from campaign list), not the public id in tracking URLs
--aff-network-idstringFilter by affiliate network ID
--browser-idstringFilter by browser ID (the id of a --breakdown browser row)
--country-idstringFilter by country ID
--device-typestringFilter by device type ID: 1 Desktop, 2 Mobile, 3 Tablet, 4 Bot (the ids of --breakdown device_type rows)
--ipstringOnly clicks from this one IP address, IPv4 or IPv6
--isp-idstringFilter by ISP/carrier ID (the id of a --breakdown isp row)
--keywordstringOnly clicks whose keyword contains this text (case-insensitive)
--landing-page-idstringFilter by landing page ID
--method-of-promotionstringOnly direct-link clicks or only landing-page clicks: directlink, landingpage
directlinklandingpage
--period, -pstringPeriod: today, yesterday, last7, last14, last30, last90, thismonth, lastmonth, thisyear, lastyear, alltime
todayyesterdaylast7last14last30last90thismonthlastmonththisyearlastyearalltime
--platform-idstringFilter by platform (OS) ID (the id of a --breakdown platform row)
--ppc-account-idstringFilter by PPC account ID
--ppc-network-idstringFilter by PPC network ID, or none for the clicks with no traffic source
--refererstringOnly clicks whose referring URL contains this text (case-insensitive)
--region-idstringFilter by region ID (the id of a --breakdown region row)
--showstringWhich clicks count (default all): all, real, filtered, filtered_bot, leads; real = not filtered, filtered_bot = filtered as bots, leads = converted
allrealfilteredfiltered_botleads
--text-ad-idstringFilter by text ad ID
--time-fromstringStart: unix seconds, a date (2026-10-01, from its first second in the account's timezone) or a time with its offset (2026-10-01T09:30:00Z)
--time-tostringEnd, inclusive: unix seconds, a date (2026-10-01, through its last second in the account's timezone) or a time with its offset

05How it works

Summarizes the campaign's break-even/ROI status and ranks other offers by EPC, so you can route losing traffic to the offer that monetizes it best.

06For agents

Running this from an agent

  • Read the same facts as JSON: p202 commands campaign optimize --json.
  • With AI_AGENT, CLAUDECODE or another agent variable set, output is compact JSON and errors arrive on stderr as a JSON envelope with a hint.
  • Exit codes: 0 ok, 1 bad input, 2 auth, 3 network, 4 server error, 5 partial failure.
p202 commands campaign optimize --json
{
  "path": "p202 campaign optimize",
  "use": "optimize <campaign_id>",
  "short": "Diagnose a campaign and recommend a salvage offer for its traffic",
  "long": "Summarizes the campaign's break-even/ROI status and ranks other offers by EPC,\nso you can route losing traffic to the offer that monetizes it best.",
  "runnable": true,
  "flags": [
    {
      "name": "aff-campaign-id",
      "type": "string",
      "default": "",
      "usage": "Filter by INTERNAL campaign id (from `campaign list`), not the public id in tracking URLs",
      "required": false
    },
    {
      "name": "aff-network-id",
      "type": "string",
      "default": "",
      "usage": "Filter by affiliate network ID",
      "required": false
    },
    {
      "name": "browser-id",
      "type": "string",
      "default": "",
      "usage": "Filter by browser ID (the id of a `--breakdown browser` row)",
      "required": false
    },
    {
      "name": "country-id",
      "type": "string",
      "default": "",
      "usage": "Filter by country ID",
      "required": false
    },
    {
      "name": "device-type",
      "type": "string",
      "default": "",
      "usage": "Filter by device type ID: 1 Desktop, 2 Mobile, 3 Tablet, 4 Bot (the ids of `--breakdown device_type` rows)",
      "required": false
    },
    {
      "name": "ip",
      "type": "string",
      "default": "",
      "usage": "Only clicks from this one IP address, IPv4 or IPv6",
      "required": false
    },
    {
      "name": "isp-id",
      "type": "string",
      "default": "",
      "usage": "Filter by ISP/carrier ID (the id of a `--breakdown isp` row)",
      "required": false
    },
    {
      "name": "keyword",
      "type": "string",
      "default": "",
      "usage": "Only clicks whose keyword contains this text (case-insensitive)",
      "required": false
    },
    {
      "name": "landing-page-id",
      "type": "string",
      "default": "",
      "usage": "Filter by landing page ID",
      "required": false
    },
    {
      "name": "method-of-promotion",
      "type": "string",
      "default": "",
      "usage": "Only direct-link clicks or only landing-page clicks: directlink, landingpage",
      "allowed_values": [
        "directlink",
        "landingpage"
      ],
      "required": false
    },
    {
      "name": "period",
      "shorthand": "p",
      "type": "string",
      "default": "",
      "usage": "Period: today, yesterday, last7, last14, last30, last90, thismonth, lastmonth, thisyear, lastyear, alltime",
      "allowed_values": [
        "today",
        "yesterday",
        "last7",
        "last14",
        "last30",
        "last90",
        "thismonth",
        "lastmonth",
        "thisyear",
        "lastyear",
        "alltime"
      ],
      "required": false
    },
    {
      "name": "platform-id",
      "type": "string",
      "default": "",
      "usage": "Filter by platform (OS) ID (the id of a `--breakdown platform` row)",
      "required": false
    },
    {
      "name": "ppc-account-id",
      "type": "string",
      "default": "",
      "usage": "Filter by PPC account ID",
      "required": false
    },
    {
      "name": "ppc-network-id",
      "type": "string",
      "default": "",
      "usage": "Filter by PPC network ID, or none for the clicks with no traffic source",
      "required": false
    },
    {
      "name": "referer",
      "type": "string",
      "default": "",
      "usage": "Only clicks whose referring URL contains this text (case-insensitive)",
      "required": false
    },
    {
      "name": "region-id",
      "type": "string",
      "default": "",
      "usage": "Filter by region ID (the id of a `--breakdown region` row)",
      "required": false
    },
    {
      "name": "show",
      "type": "string",
      "default": "",
      "usage": "Which clicks count (default all): all, real, filtered, filtered_bot, leads; real = not filtered, filtered_bot = filtered as bots, leads = converted",
      "allowed_values": [
        "all",
        "real",
        "filtered",
        "filtered_bot",
        "leads"
      ],
      "required": false
    },
    {
      "name": "text-ad-id",
      "type": "string",
      "default": "",
      "usage": "Filter by text ad ID",
      "required": false
    },
    {
      "name": "time-from",
      "type": "string",
      "default": "",
      "usage": "Start: unix seconds, a date (2026-10-01, from its first second in the account's timezone) or a time with its offset (2026-10-01T09:30:00Z)",
      "required": false
    },
    {
      "name": "time-to",
      "type": "string",
      "default": "",
      "usage": "End, inclusive: unix seconds, a date (2026-10-01, through its last second in the account's timezone) or a time with its offset",
      "required": false
    }
  ]
}