Posts from 2008 to 2016 are older: products, prices and links in them may be out of date. For how Prosper202 works today, see the documentation.
2016
- The 3 Unbreakable Rules Of Data
A 2016 essay on three rules of data for affiliates and advertisers: guard against referrer, keyword and pixel leaks, decide from data, keep data portable.
- Run Campaigns In Your Local Currency
A 2016 walkthrough of setting an account currency in Prosper202 and a payout currency per campaign, with the 24 currencies then supported.
- Top CPA Networks According to Prosper202 Marketers - January 2016
Which CPA networks Prosper202 marketers worked with through 2015, ranked by share of users, with growth rates and a note on overlap between networks.
- Lessons Learned From 2015
Prosper202's look back at 2015: its most-read posts, making Pro free, paid support plans, DNI, and the lesson that unseen features go unused.
2015
- Tip: Test & Optimize Mobile Landing Pages On Your Desktop
Using Chrome DevTools device mode and network throttling to preview and speed-test mobile landing pages from a desktop, written in 2015.
- Top CPA Networks According to Prosper202 Marketers - Q2 2015
Which CPA networks Prosper202 marketers ran offers with at the end of Q2 2015, ranked by share of users, with growth since January.
- This simple tweak produces huge results
Personalising landing pages with a visitor's city, country, device or UTM values using Prosper202 Dynamic Content Segment span tags, as introduced in 2015.
- Top CPA Networks According to Prosper202 Marketers - January 2015
Which CPA networks Prosper202 marketers ran offers with in January 2015, ranked by share of users, with each network's user growth.
2014
- Top CPA Networks According to Prosper202 Marketers
Which CPA networks Prosper202 marketers ran offers with in late 2014, ranked by share of users.
- Tutorial: Is Your Current Server Setup Costing You Big Time?
Why a self-hosted Prosper202 install benefits from separate app and database servers, and how load balancers, Memcached and read replicas help it scale.
- About The New Prosper202
Prosper202 in 2014: the company's sale and buyback, a two-person team, about 100,000 users, features added since 1.8.0 and the planned roadmap.
- How to make your landing pages load 3-5x faster
How the Prosper202 home page was made 3-5x faster in 2014 by removing third-party widgets, compressing CSS and JavaScript, and serving files from a CDN.
2013
- Boost Your Conversions with New Prosper202 Universal Smart Pixel Features
How Prosper202's Universal Smart Pixel fired traffic-source pixels with its own and passed click IDs back server to server: a 2013 AppNexus example.
- Prosper202 Tracking For Lifetime Lead Value
Guest post on lifetime lead value: why it lets you outbid rivals for paid traffic, and keeping a Prosper202 subid credited for follow-up email sales.
2012
- Come On! Is This Industry That Thoughtless and Short-Sighted?
Prosper202 founder Nana Gilbert-Baffoe's 2012 call for honest affiliate marketing, and why shady campaigns helped end the hosted Tracking202 service.
2011
- Neanderthal Affiliates Face Mass Extinction!
A 2011 opinion piece on habits that leave affiliates behind, such as direct linking and one traffic source, and why email lists and customer LTV matter.
- Inside Look #2: New Prosper202 Universal Smart Pixel Fires 3rd party Pixels
A 2011 walkthrough of the Prosper202 Universal Smart Pixel, which fires each traffic source's own conversion pixel when a network allows only one pixel.
- Hey Mobile Advertisers Your Tracking Software is Costing You Money
Why mobile campaigns lost up to 60% of tracked clicks in 2011: latency, browser limits, blocked third-party cookies and cached pixels, with fixes for each.
- Letter From Wes Mahler
Wes Mahler's September 2011 letter resigning as CEO of Tracking202 and naming Nana Gilbert-Baffoe as his successor.
- Love The Fresh Smell Of Money In the Morning?
How Tracking202 split-tested email subject lines, banner ads and a download button in 2011, with open-rate, click and revenue-per-visitor results.
- Money Loves Speed
A 2011 look at how redirect and page speed affect affiliate profits, covering cloaking, SSL, memcached, server hardware, CDNs and mod_pagespeed.
2010
- Tracking202 Has Been Re-Acquired by Original Founders
Wes Mahler's June 2010 announcement that Tracking202's original founders undid the Bloosky Interactive acquisition and took back the company.
2009
- Tracking202 Has Been Acquired!
Tracking202's November 2009 announcement of its acquisition by Bloosky, with the founders' account of why they sold rather than take venture capital.
- How To Choose Offers That Can Profit You For The Longest Time Possible
Wes Mahler on choosing CPA offers with a long track record, so a profitable PPC campaign is less likely to be cut off when the network pulls the offer.
2008
- NOW OPENSOURCE - Prosper 1.1.1 - Release With EMERGENCY SECURITY FIX
October 2008: after a Zend encryption flaw, Prosper202 1.1.1 removed all encryption and opened its source code to developers.
- A Closer Look At Quality Score by Google
Google's 2008 explanation of AdWords Quality Score, recapped: ad and keyword relevance, account history, landing page quality and load time.
- Tracking202 & Export202 Launch SELF-HOSTED for Free
April 2008 post launching Prosper202, the free self-hosted edition of Tracking202 and Export202, and why the team released it.
- Interview with Harrison Gevirtz from CPAshare.com
2008 interview with teenage affiliate marketer Harrison Gevirtz of CPAshare on starting out, choosing offers, ad copy, landing pages and scaling.
- Nickycakes Interview
2008 interview with affiliate blogger NickyCakes on beginner mistakes, the 'super affiliate' label, low-risk testing and two PPC tips.