I have been following the launch of PPC BULLY, The product looks amazing.

unfortunately today i found out it is going to cost $1475 USD.

Dam that's too much.

Does anyone currently use it?

they are launching it these days and there is a lot of hassle around it. some people in the industry are getting a piece of the cake by promoting it...so be aware and do not go after the promises, these reminds me the "get rich/make 5000 a day" bullshit marketing slogans.

personally it hard to accept that one sw will provide superiority so that only those who hold it can make money, can find the best converting keywords, copy them and use them. this will create a pricing battle over the "converting" keywords that will kick out many players, and leave those who can't afford the sw with the non-converting keywords.

what do you think?

Copying has a time and place... maybe to see if an offer is converting.

But, it's ridiculous that these are the only profitable keywords... unless of course PPC Bully has direct line into Google's database.

The most obvious keywords will be picked up in any market and that's all these spy tools pick. I ran a few of these tools on one of my sites where the most profitable keywords are not obvious... they can't pick those up so I'm safe (for the moment).

The value you get from consumer research is also missed... i.e. marketing copy... connecting the mind of the prospect. Just because someone gets your keywords means nothing if they can't write good ads, landing/bridge page copy etc...

Spy tools do speed things up but they're a small piece of the puzzle.