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Tracking Adwords - Email - Conversions
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McMoney


Joined: Jun 20th, 2008
Posts: 31

Post Posted: Mar 1st, 2009 at 3:30am Post subject: Tracking Adwords - Email - Conversions Reply with quote

Hey guys,

I did a quick search through the forum and wasn't able to find the answer to this. So, my apologies if this has already been answered.

I'd like to run a few PPC campaigns and now that I'm getting into capturing emails, I'm confused how I'm supposed to go about tracking at a keyword level.

PPC -> Website -> Email Opt-In -> Confirmation -> Link in follow up email to offer -> Possible Lead/Sale

I don't see a way to dynamically insert the sub-id into the follow up email as the follow up emails are created beforehand in Aweber.

How do others do this?

Thanks a million!

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T202Steven
Website Email


Joined: Dec 4th, 2007
Posts: 2400

Post Posted: Mar 1st, 2009 at 11:41am Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

How are you capturing emails

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McMoney


Joined: Jun 20th, 2008
Posts: 31

Post Posted: Mar 1st, 2009 at 4:54pm Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

PPC -> Landing Page at domain.com/lp1 -> Then to offer page at domain.com/lp2 where there is an aweber form box -> fil out name and email -> confirm email to get info -> follow up email is link to offer

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T202Wes
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Joined: Oct 20th, 2007
Posts: 4437

Post Posted: Mar 1st, 2009 at 6:03pm Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

Can u dynamically populate aweber with the subid? how do u do it with aweber? and then we can try to make t202 pass the subid to aweber following their instructions how to take in dynamic inputs to pre-populate their emails.

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McMoney


Joined: Jun 20th, 2008
Posts: 31

Post Posted: Mar 2nd, 2009 at 11:02pm Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

This is the email I received back from aWeber. I don't really understand it completely and it doesn't sound like it can pass the sub-id variable into the actual follow up email. Only into the form box so I can know what keyword delivered the lead... Anyone come to the same conclusion after reading this?

Thanks!

You would be able to accomplish this by assigning an add tracking value to the form that the leads are signing up from.

Via Web Form

Ad tracking in the web form can also be extremely useful.

For example, we are currently using it on the new web design to determine which spot on the website generates the most responses. The tracking can be added by including the following line in the HTML for the webform:

<input type="hidden" name="aweber_adtracking" value="adcategory">

Just replace the "adcategory" value with the category you wish to use for the ad.

Viewing the Results

The categories for your leads can be viewed individually on the "Manage Leads" page by viewing your leads.

You can also see a graphical overview on the "Lead Statistics" page. It is the graph with the heading "Lead Category".

Being that the add tracking is collected from the form,you could then have your web designer obtain this information from the page that the form is submitted on. He would be able to make edits to html for this page to gather that information.

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T202Wes
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Joined: Oct 20th, 2007
Posts: 4437

Post Posted: Mar 5th, 2009 at 12:14am Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

<input type="hidden" name="aweber_adtracking" value="<? echo $_COOKIE['tracking202subid']; ?>">

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T202Wes
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Joined: Oct 20th, 2007
Posts: 4437

Post Posted: Mar 5th, 2009 at 12:16am Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

try this, make sure this is on a 2nd page. after the JS code was fired on the first page.

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McMoney


Joined: Jun 20th, 2008
Posts: 31

Post Posted: Mar 5th, 2009 at 1:23am Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

Ok, thanks for your time Wes!

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ngudream


Joined: Mar 21st, 2010
Posts: 13

Post Posted: Aug 5th, 2010 at 12:16am Post subject: Re: Tracking Adwords - Email - Conversions Reply with quote

T202Wes wrote:
<input type="hidden" name="aweber_adtracking" value="<? echo $_COOKIE['tracking202subid']; ?>">

i try this and it shows up in aweber tracking.

how do i make the email i promote with the offer be able to get the sub id from the person tracking id and append it to the offer?

thansk,

ngu

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