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Yahoo OVRAW and OVKEY
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aeiouy
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Joined: Jan 26th, 2009
Posts: 36

Post Posted: Mar 10th, 2009 at 10:36am Post subject: Yahoo OVRAW and OVKEY Reply with quote

I use the self-hosted prosper, which I am very grateful for....

I would like to see a way to bring the Yahoo OVKEY data into the keyword mix. Even if it is just as some sort of secondary keyword field that I can use to compile data by.

The OVKEY is the actual keyword from my campaign that triggers the ad. I find this information much more important to the management of my campaigns then the OVRAW which is the keyword phrase the user actually entered. Don't get me wrong, I love that information as it allows me to expand my keyword base, but it can be virtually impossible for me to determine how well keywords are doing in Yahoo with advanced matching turned on.

For example I have a keyword of "grapefruit".

Now because of yahoo advanced matching I get clicks on, "delicious grapefruit", "tasty grapefruit" and "fresh grapefruit". I can't actually cull data from prosper that tells me what my stats are for the campaign keyword of grapefruit. I can just know that delicious grapefruit might be a good keyword to add. Which becomes even more complicated, because that is not always the case because Yahoo's advanced matching is really weird.

I can have a keyword that gets a ton of conversions for OTHER keywords via advanced match, and if I add the keyword itself, it kills the whole campaign as the new keyword does not convert and all the traffic to the old one goes away.

Anways, I am overexplaining and complicating it. I don't know what the plans are for the self-hosted Propser are, but if there are any intended updates, being able to somehow use the OVKEY data set would be extremely useful to me. Right now I have to go through and hover over every line and then keep track of it manually.

Even if it was just a part of the export data that would be enough.

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T202Wes
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Joined: Oct 20th, 2007
Posts: 4437

Post Posted: Mar 14th, 2009 at 5:48am Post subject: Re: Yahoo OVRAW and OVKEY Reply with quote

in prosper202 you can change the setting to get the BIDDED or SEARCHED keyword by going to the administration area of prosper202.

i think this is what you're looking for.

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gamingneeds


Joined: Jan 25th, 2009
Posts: 25

Post Posted: Jul 28th, 2009 at 2:04pm Post subject: Re: Yahoo OVRAW and OVKEY Reply with quote

How do you do this in the hosted version of T202?

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T202Aaron
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Joined: Sep 9th, 2008
Posts: 986

Post Posted: Nov 19th, 2009 at 2:30pm Post subject: Re: Yahoo OVRAW and OVKEY Reply with quote

The hosted version doesn't have searched keyword function like Prosper202 or Tracking202 Pro.

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vmashchenko


Joined: Feb 6th, 2010
Posts: 4

Post Posted: Jun 7th, 2010 at 3:18am Post subject: Re: Yahoo OVRAW and OVKEY Reply with quote

Hello,

It's a very good idea to have recorded both types of keywords!! (BIDDED & SEARCHED). So we can easily switch to another type and see statistics for previous days! Even better to have a pop up tip when we mouse over on any keyword in reports (optional).

Can it be applied? (or maybe it's already done but I can not find it). I very often need to see both types of keywords in reports because in PPC accounts we see bidded keywords, but to add long tails or negative words we need to know raw (searched) keywords.

Thanks,

Slava

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