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Dynamic Keyword Insertion on Landing Page and Google Quality Score

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Charlar


Joined: Jul 30th, 2008
Posts: 1

Post Posted: Jul 2nd, 2009 at 10:10am Post subject: Dynamic Keyword Insertion on Landing Page and Google Quality Score Reply with quote

So I've successfully setup the dynamic keyword insertion script and created my Adwords campaign using http://mysite.com/mylandingpage.php?t202id=xxxx&t202kw={keyword} for my destination URLs.

In theory I now have customized landing pages for all my keywords with 5 instances of those keywords on the titles, body copy etc. The main text is original copy of about 500 words, not taken from another affiliate site.

Regardless, my quality scores are all 1-2 throughout. Doesn't Google's quality score bot also insert the keywords when checking for the quality score? (Therefore not passing the keywords to the copy), or could something else be wrong? It's not the CTR, because I haven't been able to get many impressions as of yet?

Anyone?

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T202Brooks
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Joined: Feb 28th, 2008
Posts: 196

Post Posted: Jul 18th, 2009 at 3:47am Post subject: Re: Dynamic Keyword Insertion on Landing Page and Google Quality Score Reply with quote

Google checks a number of factors to determine quality score. Of those, relevance between keyword, adcopy and landing page are all considered.

What are your CTRs? Usually a QS of a 1 or 2 could mean something other than just the page copy. Often times Google wont tell you, but they dont like the offer, domain, or something else.

I wrote an article that may or may not help: http://masterlesssamurai.com/ppc/5-key-optimization-tips-for-maximum-adwords-quality-scores/

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