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Apr 04, 2012

Why Do Ugly Ads Work So Well?

By Nana Gilbert-Baffoe, View comments
Ever since I heard about how well they work, I've always tested ugly ads with hand drawn elements in them. For some some strange reason, they seem to get better CTRs. If you are a regular user of Prosper202, you may have seen some of my handiwork when you login to your account.

For example take a look at this masterpiece


This Ugly Ad has averaged a CTR of 1.09% after almost 11,000 impressions

This fancy looking banner below didn't do so well

This More Professional Ad has averaged a CTR of 0.06% after 9,000 impressions. We quickly took it out of rotation.

Ben from POF recently did a case study on the same topic and came up with a similar outcome. Check out his awesome skills:

Take a look at how well the ad above did vs the professional one he tested against.



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