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Jun 05, 2010

Tracking202 Has Been Re-Acquired by Original Founders

By Wes Mahler, View comments

We have an important announcement to make today. I'm not entirely sure how to bring about this news so I am going to do my best and just come out with it. As many of you may know, Tracking202 was acquired by another company in our space known as Bloosky Interactive last November. However since then, many things have changed. A lot of things happened and as some of you may or may not know, I was no longer part of this company for the past few months. This has all changed now.

Today, I'm pleased to announced that the original founders of Tracking202 have undone the acquisition and Tracking202 is no longer a Bloosky Interactive company! As of earlier this week, we completed a deal with Bloosky to get Tracking202 back.  I and a few members of the original Tracking202 team will be heading up the direction of the company moving forward.

We hope to continue innovating in our industry which is in need of great change more than ever. A lot has happened recently both with Tracking202, the affiliate industry and performance marketing space as a whole. We hope to change all of that for the better. We're bringing back the original Tracking202 culture that many of you have grown to know and fallen in love with.  We are going to do our best to make Tracking202 even better starting by redoing everything that Tracking202 is currently.

We are going to be making some fairly large changes to Tracking202, some of which we've already began doing. One of the first things we will be doing is discontinuing Tracking202 Pro soon because we feel there are better opportunities for our company to tackle. We will be posting more and more updates on what's to come so please feel free to stop by our blog for further future updates.

We know we have a lot of work to do ahead of us and we look forward to making things happen for the community and the industry as a whole with these new changes. We do appreciate all of the support you guys have given us throughout the years and we look forward to working with you guys again.

Hello again,

23 Responses

  1. Dennis Yu on Jun 05, 2010 at 1:38am


    Great news and congratulations!


  2. AffiliatePaying on Jun 05, 2010 at 1:48am

    Welcome back!

    Congratulations to the whole 202 team!

  3. CTRtard on Jun 05, 2010 at 1:59am

    Great news! I can't wait to see what you guys have in store.

  4. Jason Venters on Jun 05, 2010 at 2:04am

    Wes congrats! I can remember meeting you 3 years ago and some of the conversations we had. I know your vision will continue to help people and your tools will reflect that! I will look forward to seeing this in action in front of the whole affiliate marketing community!

  5. Manu on Jun 05, 2010 at 2:05am

    Awesome man, congrats!

  6. Edward on Jun 05, 2010 at 2:19am

    I don't know man, something just doesn't feel right with this post...

  7. Edward M. Goldberg on Jun 05, 2010 at 2:22am

    The whole team here at http://myCloudWatcher.com/ is happy that you are back and running 202 again. We wish you luck and are ready to help out anytime. Good work!!!

    Keep growing!

    Edward M. Goldberg



  8. Norm on Jun 05, 2010 at 2:27am

    Hey Wes,

    Awesome mate...perhaps you update your wesmahler blog again!


  9. Ed on Jun 05, 2010 at 2:57am

    Good news Wes...I think...This does mean affiliates can start using Tracking202 again without worrying Bloosky is spying/copying our campaigns again?

    Looking forward to the new updates.

  10. Norton on Jun 05, 2010 at 3:51am

    Seems to be good news.

    I have a question, what do you mean by "discontinuing Tracking202 Pro"?

    Does that mean we will have all its additional features (like auto sync with Adwords) in the free Tracking 202?

  11. Melvin on Jun 05, 2010 at 8:07am

    Hey dude cool.. Awesome. I would be very much interested to hear the whole story about the re-acquisition. Did Bloosky not do a good job? Any more clarification?

  12. Greg on Jun 05, 2010 at 8:08am

    Congrats, good luck with the "new" company.

  13. Justin on Jun 05, 2010 at 8:24am

    Fantastic News!

  14. Emile Bourquin on Jun 05, 2010 at 8:52am

    Wes, that's great news. I'm glad you guys are back in control of the software.

  15. Jason (Prosper202 Tools Creator) on Jun 05, 2010 at 9:30am

    Oh how long have I longed to hear those words... It seems everything fell part with/at Bloosky pretty quickly over the last 6 months and i've been wondering what would become of my beloved 202. Now I can breath easier... I'd like to offer my support in anyway possible! PDX representin'

  16. Jeremiah Cooper on Jun 05, 2010 at 9:45am

    Congrats Wes! That's awesome news - I wasn't sure what direction I was going to head with 202 out of the picture.

    Really glad to see that it's back in your hands so it can continue to grow the way you intended it to.

  17. Ratko Pesek on Jun 05, 2010 at 12:03pm

    As a "new" user, I had no idea about what was going. As far as I have read across the web seems like u guys did a great thing. Allways glad to hear good news! Good luck! :)

  18. Phoenix on Jun 05, 2010 at 4:16pm

    WOO HOO!


    I'd say something about bloosky, but I heard its not good to burn bridges, throw rocks or tip cows!?

    Glad to see you got your 'baby' back


  19. Brian Sloan on Jun 06, 2010 at 3:26pm

    Great news Wes.

    Please do tell how this came to be.



  20. Dave Paxton on Jun 06, 2010 at 8:23pm

    Welcome back Wes. Great to hear some new energy going into tracking/prosper202. I'm using it more & more for my PPV, FB, PPC, display ad campaigns tracking CPA, Parked Domains & CB/CPS.

    Look forward initially ot any urgent bug fixes. Adn then the revamp in due course.

    Please let me know if you need a beta tester at any stage. As I do this fulltime.


    Dave Paxton

  21. Anthony Murphy on Jun 08, 2010 at 12:19pm

    Fantastic news!

    Glad to see we're keeping Tracking 202. Looking forward to seeing what you've got in store for us!


  22. Garrett Poelman on Jun 09, 2010 at 10:30am

    Congratulations Wes. It will be exciting to see what you all put together.

  23. Steve Lownds on Jun 14, 2010 at 5:56am

    Brilliant News. As a relatively recent user I found the service fine, but I welcome any development which pushes it to the next level.



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