Tracking202 on Youtube
The Rise Of Machine Intelligence For Automated Marketing

Over the past few months we've been spending time in our labs researching and experimenting with ways to make you a better, more efficient and profitable marketer with automation powered by Machine Intelligence.

The thing that has become very apparent is that access to quality & proprietary data is a crucial part of creating a system that learns and gets better over time.

However, in industries such as ours, giving up all your data to a 3rd party is like dropping your drawbridge, and allowing others to walk right across the protective moat you've spent so much blood, sweat, tears and money building and defending.

We are already seeing the big leaders in the field of AI sharing and open-sourcing their Machine Learning Systems. For example, late last year, Google open sourced their TensorFlow system. This is the same technology that powers their speech recognition, image search, and more.

So why would Google, Facebook, etc give away the results of millions or possibly billions of dollars of research, that could potentially create competition? The simple answer is that they have access to more training data than most competitors. Just look at this image showing the domains android apps are sending data to: You'll notice Google and Facebook domains are #1 and #2

http://thedatamap.org/mobile2014/mobile2014.png
http://thedatamap.org/mobile2014/mobile2014.png

Source http://thedatamap.org

When building a Machine Intelligence System, part of the process, is giving the system training data to learn from. In general, the more data the system can use for learning, the "smarter" more accurate it gets.

We are in an industry that's already been very data driving for years, and has rapidly been moving to high levels of automation and machine intelligence. To ensure that you remain relevant, your job is to amass and retain full control of as much relevant data as possible.

In the very near future, everyone is going to have access to easy to use personal Intelligent Machines that will assist in the optimization and monetization of impressions and clicks. Google's TensorFlow is already compact enough to run directly on your phone, and Apple's iOS 10 will have machine learning tech built into the software to add intelligence to the OS without sending data to Apple's servers.

In the highly competitive industries, we expect the need for on-premis self managed Intelligent Bots, that can train and learn over time with locally available impression, click and conversion data without sending it off to a 3rd party is going to be an even bigger deal.

The secret source that sets you apart from competitors, will be the valuable unique data you generate with each impression, click and conversion you pay for. Some key points to keep in mind are:

  • How easy is it to get access to the raw data to train your systems?
  • How many years worth of data do you have access to for training?
  • Does a 3rd party have access to your data, and if so, how likely are they to use that data to train their own AI systems to compete with you?
  • What are you doing to prevent data leakage?

<

As I mentioned earlier, Machine Learning is better with more data. There will come a time where the algorithms and systems available will be able to operate and learn with less data points. For example, how is it that a toddler, can identify all cats after just seeing and interacting with the family cat? Current systems need tens of thousands of images of cats to be able to do what a toddler can do with just a few data points.

We don't know how far off we are from being able to train a system with minimal data, but until then there will be the occasional need for a central system to collect massive data, learn from it and make that available to everyone.

There's already technology out there to enable this to happen in a secure private way. Apple's machine learning systems will use something called Differential Privacy to anonymize data while still allowing them to provide valuable services to end users.

Expect to hear more about this tech as the need to keep proprietary data private becomes more important to marketers looking to maintain a competitive edge.

Our vision is that in the next few months and years, you will have access to Intelligent Bots that run on your own on-premise or cloud servers. The system will ingest data and learn from all data sources, such as trackers and marketing tools you use, automatically boot up GPU instances for Accelerated training, then shut them down when done. The results, (updated brain) then gets sent to your Intelligent Bot for use on live traffic.

As you may have guessed, we are investing heavily into AI and ML. As we have always done, a lot of our tech will be open sourced over time to help advance the industry and grow it, and some will remain proprietary.

There's a LOT of work and learning still left to do. We'll share our progress as we move closer to our goals.

Run Campaigns In Your Local Currency

If you are an international marketer working with a US based network, you will often have to work entirely in USD when many times it makes more sense to work in your own currency.

To get started you will have to be on Prosper202 Version 1.9.31 or higher. Here's how to upgrade from 1.9.30 to 1.9.31.

Click on My Account -> Personal Settings.

Next, scroll down to the section labeled Account currency and choose your currency. By default the currency is set to U.S Dollars, however you can choose from a list of 24 different currencies. If your local currency is not in the list, send us a message to get it added.

Here's a full list of all the currencies we currently support

  • U.S. Dollar
  • Australian Dollar
  • Brazilian Real
  • Canadian Dollar
  • Czech Koruna
  • Danish Krone
  • Euro
  • Hong Kong Dollar
  • Hungarian Forint
  • Israeli New Sheqel
  • Japanese Yen
  • Malaysian Ringgit
  • Mexican Peso
  • Norwegian Krone
  • New Zealand Dollar
  • Philippine Peso
  • Polish Zloty
  • Pound Sterling
  • Singapore Dollar
  • Swedish Krona
  • Swiss Franc
  • Taiwan New Dollar
  • Thai Baht
  • Turkish Lira
  • New as of April 25th
  • Chinese Renminbi
  • Indian Rupee

Now that you have the account currency set, when creating campaigns in step 3, you will have the option to choose a currency for the offer payout. In the example below, I have chosen Canadian Dollars.

Prosper202 Pro will automatically get the current exchange rates to show your payout in the currency that you selected.

See how in the image above. The $13.00 CAD payout was converted to $10.14 USD.

We understand that exchange rates fluctuate and change, so we made the design decision to lock the amounts to whatever the exchange rate was when the conversion happened.

That's all there is to it. Now your Prosper202 Pro will always show you your earnings in the currency that makes the most sense to you while allowing you to fully understand exactly how much you are earning from your campaigns.

Speed Up Prosper202 With PHP 7

We just recently rolled out our latest version of Prosper202 Pro version 1.9.29 and with it came support for PHP 7 and all the performance enhancements that come with it.

In our internal tests, we were able to see a 24%+ performance increase with faster redirects and more concurrent requests per second. If you are looking to squeeze the most performance out of your servers, upgrading to PHP 7 is highly recommended.

We also experimented with the OPcache enabled and saw even bigger 2x performance boosts. For many of you doing enough volume, simply upgrading to Version 1.9.29 and using PHP 7 with the OPcache will be enough of a performance boost to see a noticeable increase in conversion rates and revenue.

We offer server optimization and consulting services, so if you need help, reach out to me or one of the team members via our chat widget on the bottom right of this page.

How To Boost Profits With Intelligent Rules Based Redirects

Have you ever paid for desktop traffic and found you are getting clicks from mobile devices. Or maybe you bought clicks for specific geographic locations only to see that you are getting traffic for geos you don't want. Until now, you probably wasted those clicks as a cost of doing business. But you don't have to.

With the Prosper202 Pro ClickServer, you can setup intelligent rules based redirects that filter and directs traffic to the most optimal offers based on the rules you define. So now the mobile clicks can be sent to a mobile optimized offer, and you can send all the wrong geos to offers that can actually monetize those clicks.

Setting Up An A/B Split-Test With Prosper202 Pro

We've had a built-in way to simply rotate offers in Prosper202 for a while now, however the ability to easily split-test things such as landing pages, or assign different weights to the individual links and offers was a little more complex and often involved manually editing a php script of some sort.

A New Fully Integrated Advanced Split-Tester

In Prosper202 Pro, split testing is now natively built in. You now have a beautiful and intuitive user interface to interact with, which makes setting up your split-test simple and quick.

You are able to mix and split-test an unlimited combination of campaigns, landing pages and urls, this means we are able to create any test you can think of and have it up and running in minutes.

Look At How We Setup An A/B Test With No Coding

In this tutorial video below we'll show you how to setup an A/B test and generate your tracking link.

« Newer Posts Older Posts »