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Aug 12, 2008

Media Breakaway Conference for CPA Empire

Recently we flew out to Denver, CO for a 2-day super affiliate get together with top affiliates from CPA Empire. It was definitely a blast talking to so many people. We've never been to Denver before so it was definitely an experience. All the affiliate managers were very hospitable and totally awesome. As always, Doug (my manager), was the best!

We got off at the airport and took a shuttle ride to get into Denver, roughly a 45-minutes drive. Once at the hotel, we checked in and was able to attend sessions held in the conference ballroom the first day. Major news were announced and a lot of industry related talk were discussed throughout the 2-day event. Some things were shared and lots of tips and networking were circulating. We met lots of affiliates, advertisers, merchants, and even other networks that work with CPA Empire and had a fantastic time. We even went out to a few bars and hit up the Rockies baseball game as a retreat and everyone just really connected.

One of the bigger news that was already announced by other affiliates that attended was that CPA Empire will be doing a complete rebranding of their company. They purchased affiliate.com and will be changing everything over to that. In addition, they hired a team of 12 professional coders to work full time on developing a new tracking system and slowly transition towards moving off DirectTrack in hopes to really take it to the next level.

This was the third annual conference and they're hoping to do this every year for their top affiliates. According to Scott Richter himself, the network made a gross revenue of $140 million last year and as a rough estimate, there was probably about 70-100 attendees who made it to the conference. I am just guessing but these 70-100 affiliates drive probably 90%-95% of the network revenue meaning some of these guys are doing MASSIVE volume. Of course this is all just an assumption but for sure everyone there was totally cool.

Some of the more known figures that showed up included Jeremy Schoemaker (ShoeMoney), Jon Fisher (WickedFire), Jonathan Van Clute (LP Gen), Gauher Chaudry (PPCFormula), Paul Bourque (UberAffiliate), Stephen Gill and Gabriel Malka (AffSpy), Eduardo (Viveli), Benny (GeekBlogger), etc... We apologize if we didn't include your name, the list would get quite long...

We thoroughly enjoyed the trip and is now currently in Boston, MA attending Affiliate Summit East 08. We will be blogging about everything that goes on here as well shortly. I wanted to do a personal special shout out to Roland who was totally cool to meet and hang out with both in Denver and Boston!

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