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Is This The Next Mobile Affiliate Gold Rush? - Prosper202 Quick Picks Issue #31

Prosper202 Quick Picks Issue #31

Mobile Marketing

Apple's New Search Ads Go Live Tomorrow and they have a $100 ad credit for new advertisers. However, Search Ads are only available to developers with active apps, I expect this trend of mobile advertising solutions that cater only to the app developers and not 3rd parties (affiliates) to happen more and more.

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Deeplinking The Next Mobile Monetization Gold Rush for Affiliates

If you haven't heard of deeplinking, I expect you will be hearing a lot about it in the coming year from companies such as Button. With the rise of mobile and the increasing sophistication of app publishers, I expect more of them will start to run performance based engagement campaigns. So they will no longer be paying you for a sale, but they will pay for transactions inside the app. An example would be Uber paying you for every ride you generate in their app. Companies like Button always make this possible, and I expect they will be on your radar a lot very soon.

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