Prosper202 Digital Marketing Blog
 
Introducing Private SaaS Hosting With Unlimited Clicks. Grow Your Traffic Not Your Costs
By Nana Gilbert-Baffoe, View comments

With the new launch of the new Prosper202 Pro Premium Edition, we are also publicly relaunching our Private SaaS Servers. Think of it as a hybrid solution that gives you the privacy and power of dedicated servers with the ease of management and infinite scalability of a SaaS solution.

Private Domains With Custom Nameservers

Unlike traditional SaaS solutions, we offer you your own private domain that's linked to our servers with a nameserver setup just for you. This means that your tracking domain will have its own reputation and not affected by other customers. Most SaaS solutions use CNAMEs for private domains, this means that everyone is still sharing the same tracking domain. If that domain gets flagged as a bad url because of a rogue user, all your campaigns will get banned or flagged as well. This can get very costly for you because instead of landing on your offers, people end up seeing this:

The Red Screen Of Wasted Clicks

Free SSL Certificates

Your custom domain also comes with its own SSL certificate, to allow you to use secure conversion pixels. Many offers have secure conversion pages, and if your tracking domain doesn't have ssl enabled, your conversion pixels will never fire.

Private Database with Realtime Backups

Next you get your own private database. This is a big deal because, many SaaS solutions use one big database table to store all their client's click and campaign data. In addition to the fact that your private data is mixed up with everyones data, you also suffer from performance issues. If a user has 10 million clicks and you only have 10 thousand clicks, your reports are going to run as slow as the user with 10 million clicks.

No Single Point Of Failure

Your servers are all highly reliable and available.This is because they don't have a single point of failure. For example with a traditional host, everything is managed on one machine. If that server goes down, there goes all your revenues and profits.

Our Private SaaS Servers are architected to eliminate that risk and ensure your servers are online no matter what. You'll get at least 3 servers just to handle your clicks, and we can automatically scale that number up or down as needed to handle all your clicks. We have two database servers, with the 2nd one ready to automatically take over in the event of a database downtime. You'll be back up and running in about 15-30 seconds.

True $0 CPC Billing: Never Pay By The Click

Naturally, we saved the best for last. Go ahead and check out the pricing pages for any SaaS tracking solution and you'll notice one thing they all have in common. The more clicks you generate, the more expensive your costs are.

Not with us

Every one of our plans allows you to send unlimited clicks a month to your tracking servers. There are no per click costs, overages, and anything that looks remotely like that.

One Simple Flat Rate: No Surprises Or Overages

For one flat rate, you get all the features and the ability to send all the clicks you want. There's never going to be a surprise on your bill because you sent more clicks than your plan supports.

Backed By 15 Years Of Experience

How are we able to do this, when everyone else is charging by the click? We've been building tracking for almost 10 years and managing and scaling servers for almost 15 years, almost half of that being on Amazon's Cloud. Over that time, we've gotten very good at squeezing performance out of our servers. By managing everything on our end, we are able to reduce our costs by 60-80% while still providing you with the most powerful servers.

Simple Upgrades For More Features

Many of you will be able to run everything on our base plan. In the event that you need to retain data longer than a year, or extra add-ons such as more tracking domains, latency based routing (this makes your redirects faster) and new standalone ClickServer setups, you can upgrade to higher end plans.

New July 29th Update: You Get It All For Free For Life Your First Year Is 100% Free

Best of all, everything 100% free for life12 months with your active subscription of a Premium Prosper202 Pro Software license and support subscription. We are doing this because we are so confident in what we've built for you that we want you to experience our Private SaaS Hosting 100% on us. To be fully clear, this offer is only for people who purchase a license of Prosper202 Pro Premium edition with support.

Get Started Now

To get started create an account or login to the Proser202 customer dashboard here: http://join.tracking202.com

Once you are in you, will be able to enter your billing information and purchase one of our plans.

After your order, we will be in touch with you to complete your personal 1-on-1 on-boarding.

Starting today, scaling your campaigns means never having to worry about the number of clicks you generate.

New Prosper202 Rapid Ad Builder Creates & Uploads hundreds of Ad split-tests Automatically
By Nana Gilbert-Baffoe, View comments

For many marketers, the process of creating and uploading multiple split tests with tracking fully configured is a tedious, error prone activity that can't be escaped.

How much do you look forward to writing headlines, ad copy, uploading images over and over again, as you work away at getting them all uploaded to your ad networks. There has to be a better way.

Instead of wasting hours manually building ads, what if there was a way to rapidly create all your ads once, and then automatically upload them in seconds to your traffic sources such as Facebook, RevContent, Taboola, Outbrain and Content.ad?

With the new Prosper202 Pro Premium Edition, you'll rapidly scale up your ad campaigns while eliminating one of your biggest bottle necks in your day to day activities.

You get a full featured campaign builder that's designed to work with Prosper202 Pro or your other tracking solutions such as Voluum, Thrive, FunnelFlux and even CPVLab. This means, you can scale your campaign building with the power of our Rapid Ad Builder right now without switching trackers.

Prosper202 Rapid Ad Builder
Prosper202 Rapid Ad Builder

You'll instantly create hundreds or thousands of ad variations for testing and discover the best performing combination. If you setup 5 Headlines, 5 images and 5 body texts you will have 125 different ad variations for testing.

Prosper202 Rapid Ad Builder
Prosper202 Rapid Ad Builder: 36 Ad Combinations From 3 Headlines x 4 Images x 3 Body Copy Text

You'll have a direct API integration with your Facebook and RevContent accounts. We'll dynamically generate RSS feeds for your Taboola, Outbrain and Content.ad accounts. A simple click of a button, or a copy and paste of the RSS feed url is all you'll need to mass upload ads directly to your ad accounts.

Prosper202 Rapid Ad Builder
Prosper202 Rapid Ad Builder: Upload Ads To FaceBook with 1-Click

Prosper202 Rapid Ad Builder
Prosper202 Rapid Ad Builder: Upload To Taboola With A Dynamic RSS Ad Feed

Prosper202 Pro Premium is Ready for download now. Login to your Prosper202 Customer Dashboard to Purchase a license.

PS: Your purchase comes with one year of Private SAAS Hosting. Each account comes with an industry first of unlimited click tracking. Read our launch announcement for full details.

The Rise Of Machine Intelligence For Automated Marketing
By Nana Gilbert-Baffoe, View comments

Over the past few months we've been spending time in our labs researching and experimenting with ways to make you a better, more efficient and profitable marketer with automation powered by Machine Intelligence.

The thing that has become very apparent is that access to quality & proprietary data is a crucial part of creating a system that learns and gets better over time.

However, in industries such as ours, giving up all your data to a 3rd party is like dropping your drawbridge, and allowing others to walk right across the protective moat you've spent so much blood, sweat, tears and money building and defending.

We are already seeing the big leaders in the field of AI sharing and open-sourcing their Machine Learning Systems. For example, late last year, Google open sourced their TensorFlow system. This is the same technology that powers their speech recognition, image search, and more.

So why would Google, Facebook, etc give away the results of millions or possibly billions of dollars of research, that could potentially create competition? The simple answer is that they have access to more training data than most competitors. Just look at this image showing the domains android apps are sending data to: You'll notice Google and Facebook domains are #1 and #2

http://thedatamap.org/mobile2014/mobile2014.png
http://thedatamap.org/mobile2014/mobile2014.png

Source http://thedatamap.org

When building a Machine Intelligence System, part of the process, is giving the system training data to learn from. In general, the more data the system can use for learning, the "smarter" more accurate it gets.

We are in an industry that's already been very data driving for years, and has rapidly been moving to high levels of automation and machine intelligence. To ensure that you remain relevant, your job is to amass and retain full control of as much relevant data as possible.

In the very near future, everyone is going to have access to easy to use personal Intelligent Machines that will assist in the optimization and monetization of impressions and clicks. Google's TensorFlow is already compact enough to run directly on your phone, and Apple's iOS 10 will have machine learning tech built into the software to add intelligence to the OS without sending data to Apple's servers.

In the highly competitive industries such as the affiliate and performance marketing industry, we expect the need for personal self managed Intelligent Bots, that can train and learn over time with locally available impression, click and conversion data without sending it off to a 3rd party is going to be an even bigger deal.

The secret source that sets you apart from competitors, will be the valuable unique data you generate with each impression, click and conversion you pay for. Some key points to keep in mind are:

  • How easy is it to get access to the raw data to train your systems?
  • How many years worth of data do you have access to for training?
  • Does a 3rd party have access to your data, and if so, how likely are they to use that data to train their own AI systems to compete with you?
  • What are you doing to prevent data leakage?

A quick word on data leakage

Any 3rd party pixel or code you have in your conversion funnel has the ability to leak data to the 3rd party without your knowledge. For example if you are an offer owner placing multiple affiliate conversion pixels that fire on every conversion without regard to the attribution source, you are giving affiliates access to propriety data such as how many sales you generate, potential customer data of every transaction, and even the ability to set retargeting cookies on all your converted customers. Affiliates, have you ever wondered why sometimes your tracking system shows way more conversions than your network?

As I mentioned earlier, Machine Learning is better with more data. There will come a time where the algorithms and systems available will be able to operate and learn with less data points. For example, how is it that a toddler, can identify all cats after just seeing and interacting with the family cat? Current systems need tens of thousands of images of cats to be able to do what a toddler can do with just a few data points.

We don't know how far off we are from being able to train a system with minimal data, but until then there will be the occasional need for a central system to collect massive data, learn from it and make that available to everyone.

There's already technology out there to enable this to happen in a secure private way. Apple's machine learning systems will use something called Differential Privacy to anonymize data while still allowing them to provide valuable services to end users.

Expect to hear more about this tech as the need to keep proprietary data private becomes more important to marketers looking to maintain a competitive edge.

Our vision is that in the next few months and years, you will have access to Intelligent Bots that run on your own private cloud servers. The system will ingest data and learn from all data sources, such as trackers and marketing tools you use, automatically boot up GPU instances for Accelerated training, then shut them down when done. The results, (updated brain) then gets sent to your Intelligent Bot for use on live traffic.

As you may have guessed, we are investing heavily into AI and ML. As we have always done, a lot of our tech will be open sourced over time to help advance the industry and grow it, and some will remain proprietary.

But our key goal, is to build an open platform that will add intelligence to your marketing stack without the need to switch. That means, you can bolt our AI Brain onto Prosper202, FunnelFlux, Thrive, Voluum or any tracking solution with little to no limitations.

There's a LOT of work and learning still left to do. We'll share our progress as we move closer to our goals.

The Fastest Way To Create Short Links for Prosper202
By Nana Gilbert-Baffoe, View comments

How much time do you waste every day manually creating links then shortening them for your campaigns?

What if as soon as you copied your Prosper202 link, it would be shortened using your choice of any of the major link shortening service (Bit.ly, Google, Tinyurl and Owly). The resulting link would be automatically copied into your clipboard ready for pasting?

There's now a tool that does exactly that, and it's called Prosper202 LinkMagic. Watch to see how quickly I was able to get a short link created.

Get Prosper202 LinkMagic Now And Start Creating Shortened Tracking Links At Lightning Speed

The 3 Unbreakable Rules Of Data
By Nana Gilbert-Baffoe, View comments

I recently read an article about how Amazon is using data from 3rd-party sellers using their platform, to compete against them. This got me thinking about how so many marketers and entrepreneurs suffer from disruption due to unwittingly leaking out proprietary business data that then can be easily used against them by competitors and current partners.

A Real World Example

Rain Design, a company that sells a hot product on Amazon, failed to realize that Amazon is a highly data-driven future competitor, until it was too late. Based on all the sales data Amazon collected, because Rain Design sold their products on Amazon, Amazon was able to launch a similar product at half the price. Now Rain Design doesn't make as much money as they use to and must scramble to  protect their business.

You can read the full article about what happened between Rain Design and Amazon here:
Got a Hot Seller on Amazon? Prepare for E-Tailer to Make One Too

How could this have been prevented? There are 3 rules you must absolutely follow to ensure your business continues to grow and thrive, even when operating in a cut throat competitive market.

Data is King!

DARPA Big Data
Image By DARPA (Defense Advanced Research Projects Agency (DARPA))

There are quite a few lessons to be learned and they all revolve around the central theme of Data.

Millions of people use Google because they have the best data to match your search queries. Looking at Facebook's recent blowout earnings for last quarter, advertisers are loving Facebook because they have the best ad targeting data. If you are a marketer of any sort, you too are a data collector and monetizer.

You "buy data" from ad networks. Then use a data analysis tool such as Prosper202 Pro to store and analyze that data. Finally you monetize your data via affiliate offers or your own products. The more quality data you can acquire and use, the easier it becomes for you to effectively compete.

This then leads us to the 3 unbreakable rules of data. By following these rules you'll avoid repeating the mistakes Rain Design made with Amazon.

Three Rules to Rule Them All

Rule #1: Good data should be guarded and not leaked out to anyone

Rule #2: Good data is a powerful tool and weapon. Be data-driven in all your marketing decisions.

Rule #3: Good data should be free flowing and never be locked up in silos.

Let's dive deeper into each of these rules.

Rule #1: Good data should be guarded and not leaked out to anyone

WinonaSavingsBankVault
Image By Jonathunder

Let's face it, we live and operate in a highly competitive world. With such a low barrier to entry, one of the best ways to stay competitive is to acquire proprietary data, that gives you an unfair advantage or edge over others.

This data must be guarded and protected at all costs, and in situations where data must be shared with 3rd-parties, you must build contingency plans that address what you plan to do to mitigate the risk of the 3rd-party using that data to compete against you.

What are some sources of data leakage for affiliates?

Referrer Data Leaks: The sites that you are buying traffic from will be sent to the network and advertiser of which you are sending traffic to. Sometimes this is a requirement for running the offer. But if this is not a requirement, you can wipe out the referrer as a way to mitigate this risk. Doing this is not meant to be a way for you to run offers in a non-compliant way. In Prosper202 Pro, you can turn "cloaking" on to mask your referrer. It's important to note that, our definition of cloaking is no longer the same as what most people in the industry call cloaking. We plan to rename this feature in the future, since in general we do no endorse cloaking due to its misuse, and have no plans to build that functionality into our software.

Keyword and Targeting Data Leaks: This is usually leaked with the referrer data if you have descriptive keywords attached to your affiliate link provided by the network. By only sending a numeric subid as a proxy for the real keywords and targeting data, you can still have the data you need to optimize without leaking data to the network or advertiser.

Spy and Competitive Intelligence Tools: These are much harder to prevent data leakage to since the ability to block the scraping of your ad creatives are usually out of your control. There are methods for reducing your foot print here, however it's something we reserve for our private consulting clients and high end mastermind members.

Visitor Data Leaks: Every person you send over to an advertiser is data that's being shared with the offer owner. This is totally unavoidable if you are an affiliate, since it's part of the "cost" of doing business. However with the rise in re-marketing and re-targeting, this cost of doing business has become even more expensive. Consider this scenario. You send a targeted visitor to an offer you are promoting, for some reason the user doesn't buy right away and either opens another tab or leaves the site. Because the offer owner is setting retargeting pixels and cookies to everyone that hits their site, they are now able to run ads to the person you sent to get them back to buy. Usually this happens at a much lower cost for the advertiser, and the downside is that this sale is no longer going to be counted as commissions for you. In addition to that, the aggregated sales data from all affiliates promoting the offer can be used by the advertiser to create look alike audiences that would allow them to be much more effective at buying media in-house if they ever had the need to do so. As I said earlier, there's not much you can do about this. You can of course set your own retargeting pixels on your landing pages. However if you are not able to set a burn pixel on the advertiser's conversion page, you are going to be wasting your budget advertising to people who may have already converted. Prosper202's Universal Smart Pixel is one way to piggyback the burn pixel on conversion. However the advertiser must support javascript or iframe pixels.

Affiliate and CPA Networks Also Suffer from Data Leakage.

Due to the way networks operate, one of the biggest leaks of data is the easy identification of the most popular offers on the network and also the affiliates sending the most amounts of traffic to those offers. With this information, it's easy for competing networks to poach top affiliates or advertisers. Additionally other affiliates are able to figure out how the top affiliates are generating leads for those offers.

Sources of Data Leakage for Advertisers or Offer Owners

The same data leakage risks that I described for networks, also apply to advertisers. With the current tools on the market, it's very easy for competing advertisers to find top affiliates and networks sending traffic and replicate everything.

Additionally, there is another huge data leakage issue that many advertisers and offer owners are totally unaware of and should plug up right away.

Advertiser Pixel Data Leakage

These days it is very common for affiliates to get their pixels placed on the conversion pages of an offer. This helps the affiliate to optimize conversions and generate more sales. However when implemented incorrectly, the simple act of placing 3rd party pixels on a conversion page usually means the 3rd party (Affiliate) has full access to all your conversion data. This includes sales not generated by the affiliate.

I'll refrain from fully describing how this works to prevent abuse by affiliates. However, those who know about this, have probably been pulling confidential data from every single conversion you generate without your permission. A very quick fix would be to only use postbacks for triggering 3rd party conversions. If you are an advertiser who must use conversion pixels, we are happy to privately discuss the issue and solutions with you. Simply ping us via our chat system on the bottom right of this page.

Plug Up Your Data Leakage Problem

If you are careless or clueless about the data you are leaking to 3rd parties, expect to one day have that data used against you in a way that will certainly result in reduced revenue. In the worst case, this means, complete devastation of your business.

Rule #2. Good data is a powerful tool and weapon. Be data driven in all your marketing decisions

Wenger EvoGrip S17
Image By D-M Commons

Know your metrics, and use the data to drive all your important decisions. There should be few decisions that you make totally blind with no data to back you up.

How did Amazon know that creating and selling an Aluminum Laptop stand would be profitable? Simple, they have access to all the data. They know exactly how many people searched for the products, they know how many people purchased the products, they knew the number of returns, satisfied customers and more.

With all that data, they had the needed insights to enter the market with their own competitive product and grab a bigger slice of the profits.

Does this look like a model you could replicate as an affiliate? Many of the most successful marketers I know were former affiliates that leveraged the data gathered from running affiliate offers, to figure out exactly how to create and promote their own products while keeping more of the profits.

Rule #3. Good data should be free flowing and never be locked up in silos

Ralls Texas Grain Silos 2010
Image By Leaflet

We are at a point where most marketers depend on multiple marketing tools on a daily basis. The ability to ensure data from one tool is available and useable in another, is now a requirement instead of a "nice to have" option.

This rule ties strongly into Rule #2. To be fully data driven in all your decision making, you are going to need to be able to access and use your data everywhere.

However, if your data is locked up in a silo where it's difficult to extract and use, you will find yourself cutting corners and violating rule #2. This happens because, it's too difficult to move your data from one tool to the next for analysis.

When choosing tools for your marketing stack, make sure that they also provide an easy way to extract and export that data into any other tool or service that may need that data. Likewise, your marketing software should also make it easy to import data to augment or append to your existing data set.

This could be as simple as a CSV file, or as advanced as API endpoints that allow realtime access to any data point you want.

Here's what to do next

Look at your current business and identify and log all situations where you are in violation of the 3 unbreakable rules of data.

Next to each instance, figure out if this is something that can be avoided or not. If not, list all the contingency systems you must put in place to protect your revenue when the worst happens. For example, if you are an Amazon seller, there's no real way to prevent them from seeing all your business data. However the contingency plan for this is to realize Amazon is just a channel. So, diversifying and ensuring they are not the source of the majority of your sales becomes vital. By doing this, the amount of data they get about your entire operation is reduced. Additionally, your business becomes much more stable, because your entire fate is not in the hands of Amazon.

Once you've plugged the holes, we can now focus on improving your data acquisition and monetization efforts. We'll cover that in an upcoming lesson.

Need some help? If you generate more than $1000 a day in revenue, click the chat box below to find out more about our invite only mastermind where we provide hands-on assistance and more proprietary revenue increasing tactics and business preservation strategies and systems that we'd rather not shared in public blog posts.

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